A Research Into Brand Strategy Of The Jxgj Vocational College

With trend of education globalization and our increasingly opening domestic education, non-governmental schools as the outcome of the reform and opening-up, market economy development and reforming higher education system in China, is kind of special organization which provide education service, urgently requiring brand orientation. Quantities of non-governmental schools have been increasing. However, they have lower level and quality of education in source of student, school condition, faculty team and management.JXGJ Vocational College is one of kind school for higher education. For further development, it should build up brand image to attract student. This essay is going to research how to build up brand image and find out opportunity in fierce competition. And the essay divided into five parts. The first part is the introduction for necessity of brand orientation. The second part is to have explanation for brand and college brand. The third part is to introduce JXGJ Vocational College. The fourth part is to analyze brand strategy of the JXGJ Vocational College. The last part is to provide some suggestions about brand orientation.