The Status And Countermeasures Of Sports Consumption Market Of Fujian Remote Area College

College sports consumer market is the sports consumer market an important market, while the core of college sports is an extremely integral part of higher education, while the mountain areas development and expansion of colleges and universities is up and down the focus of attention, especially the "Hercynian building" in the coastal differences between universities and colleges and universities of mountain research, will be less developed areas of education and sports, college sports consumer market, the policy adjustment, etc. provide useful help.In this paper, mountains of Fujian Province Sanming, Longyan, Nanping (other cities are coastal cities) has a representation of seven colleges and universities (only seven-run colleges and universities) to carry out visits, questionnaires, market research, the use of certain research methods analysis Fujian Mountain College Physical characteristics of the consumer market, there are strengths and weaknesses, compare colleges and universities in developed countries, national progress, the gap existing between the colleges and universities to seek local conditions, the direction of the development of targeted and concrete measures.Through analysis and study, summarized in this topic out of the development of Fujian Province, mountain college sports consumer market, the main ideas and countermeasures. First, in the development of spectator sports competition market:to host sports competitions; to train students to sports fans as the main body, expand consumer groups; to introduce and train professionals needed in the market; attention to sports intermediary role as a bridge. Second, in the development of sporting goods market:to increase efforts to promote consumption of sporting goods; to strengthen co-operation with the sporting goods business; to improve the quality of sports goods. Third, in the development of sports sponsorship market aspects:to enhance the competitive level to attract viewers; enhancing co-operation with the media. Fourth, in the development of sports, fitness, recreation market:to the formation of various types of sports clubs; to improve the level of openness stadium paid; to enhance consumer awareness of the culture of intercollegiate athletics; to introduce and train professionals.5 in the development of sports training, the idea of the market:the advantages of expanding teacher training to rely on the market; to rely on IT to expand into consulting market; key projects to increase the training intensity.