Secured Credit Financing To Accelerate The Industrial Development Of China's Sports Market

Credit guarantee industry is the inevitable product of thedevelopment of market economy, development of measurement is a measure of thepotential for the subsequent development of a country’s level of financing andenterprise credit guarantee industry a strong influence on economic development. Inrecent years, as China’s market economy, the deepening development of society as awhole is increasing demand for credit guarantees, ever-expanding field of creditguarantees in the socio-economic system in China plays an increasingly importantrole.China successfully hosted the Beijing Olympic Games and other internationalcompetitions, the sports industry are forward to the development of market-orienteddirection. The financing needs of the sports industry has also been strengthened, afew years ago, due to the financial crisis has led to the deterioration of the marketenvironment, to the sports industry with many economic bottlenecks in industrialdevelopment. In the modern market economy, social, industrial development, capitalfirst, with adequate funding, in order to better guarantee the development of thewhole industry.In this paper, based on the context of market-oriented development of the sportsindustry, problems encountered financing difficulties in the process of thedevelopment of the sports industry, the use of literature, expert interviews, thenumber of statistical, logical analysis of the status quo of China’s sports industryfinancing market be analysis, and zoom in credit, combined with our creditguarantee to solve the information asymmetry advantages, credit guarantee for a link,credit guarantee and sports industry financing system, in order to speed up thedevelopment of the sports industry financing system, improve the financing market,expand the financing channels of sports industry, innovative financing models toguide the sports industry structural adjustment, and continuously improve the sportsindustry benefit. Finally, the conclusion: we can strengthen the double integration ofthe credit guarantee industry and the sports industry, to strengthen guidance supportand recognition of the credit guarantee of the sports industry, and graduallystrengthen the construction of the sports industry credit environment, theestablishment of the completion of the sports industry credit system, so as to furtherimprove the sports industry financing system, accelerating the process of sportsindustry financing market, promote the rapid development of the sports industry.