State-owned Foreign Trade Enterprises, Government Relations, Management Studies

The Public Relations is both a science and an art. The government relations, as the most important external relationship of public relations network, begin to attract wide attention and concern. The effective government relationship management, which is utilized in the practice increasingly, can guarantee the success of enterprises.The state-owned foreign trade enterprises, once not only played a vital and irreplaceable role in the vigorous development of China's foreign trade cause, but also acted very important role in the historical process of promoting China to one of the international economic power. However, with the impact of the economic globalization and the accession to the WTO, state-owned foreign trade enterprises are facing unprecedented challenges. While the development strategy and outlet of State-owned foreign trade enterprises are highly concerned by the academic and business circles, the government relationship management should also be incorporated into the strategic areas of state-owned foreign trade enterprises.The state-owned foreign trade enterprise is the research subject of this paper. Firstly, it concludes and analyzes the importance and characteristics of the government relationship management of the state-owned foreign trade enterprises,.Then, based on a SWOT analysis, the paper further summarizes the internal and external public environment of stae-owned foreign trade enterprises. After joining WTO, facing the globalization of the market environment, how will the state-owned foreign trade enterprises adjust their government public relations strategy? This paper concludes the actuality of the government relationship management of the state-owned foreign trade enterprises and summarizes the existing major problems through the small sample of the exploratory survey and in-depth interviews. Last but not least, aiming at the existing problems and obstacles of the government relationship management of the state-owned foreign trade enterprise, it propose the corresponding countermeasures with empirical analysis of cases.This paper is an important attempt to link the theory of government relations and the practice of state-owned foreign trade enterprises. Hope it can provide some useful references to those relevant foreign trade enterprises which engaged in the practical work of government relationship management.Hope it can also effectively serve the management practices of state-owned foreign trade enterprises.