Competitive Advantage Of. Of Da Study

Based on the theory of competitive advantage, the paper analyses and enhance the DA Power Equipment Factory Co., Ltd's core competitive advantage which is unique and difficult to imitate by competitors. Relying on data collection about DA Power Equipment Factory Co., Ltd, electrical equipment industry, its related industries market, and interviews with seniors in this Industry, based on comprehensive analysis of the company's existing competitive advantages and disadvantages, identify their own unique core competitive advantage. Finally, focus on the shortcomings of the competitive advantages to plan some measures, which guided by Intensive Strategy, for raising competitive advantage in this industry.In order to establish and enhance the company's sustainable competitive advantage, we propose the following measures: on one hand, need to establish Competitive Strategy that guides the company to lift the core competitive, which is difficult to imitate by competitors. On the other hand, improve the marketing, technology R&D, human resources, brand building and corporate culture.So that the core competitiveness of enterprises with continuous and automatic update mechanism, which meet changing customer demand, maintain a competitive advantage in the market.