Cd Mobile Customers Of The Group Marketing Strategy

The domestic market competition of telecommunications industry is becoming increasingly phenomenally intense; group client has become the focus of domestic market competition of telecommunications industry. Then in the group client market, what marketing strategy will be adopted becoming the important task to sovle for CD mobile. In this paper, I have studied the group client marketing strategy for CD mobile, meanwhile proposed the implementation plan of overall marketing strategy as well as the differentiation competitive strategy point to group client market. This article includes the following:First of all, this article has analyzed the marketing environment and competitive environment of group client market of CD mobile using the SWOT factor analysis method and five strength competition model; Thirdly, according to analysis result of CD mobile's marketing environment and the competitive environment in group customer market.Secondly, this article carried out the empirical research on value of group client. based on the dimensionality of the group client "present value" and "future value", the article assessed the present value and future value of 37 group customers using the principal component analysis method,then the 37 Group customers were divided into "key-type","growth-type", "value-type " and "general-type" and so on. The four tyepes of group client described the characteristics of group customer's value structure effectively for the CD mobile, in order to lay the theoretical basis to implement differentiated competitive strategy for the CD mobile.Lastly, this article proposed overall marketing strategy as well as the differentiation competitive strategy in the group customer for CD mobile. According to marketing environment analysis of CD Mobile's Group customer in chapter three, and this paper argued that CD mobile is being in the marketing environment where is more opportunities than threats, more strengths than weaknesses. According to the competitive environment analysis of CD Mobile's Group customer in chapter three, this paper argued that put forward the differentiation competitive strategy for CD mobile.