Factors Affecting Fresh Agricultural Products, The Auction Price

Along with continuous deepening of market economic reform, agricultural products auction has become one of the most extensive areas of auction theory and applied research in our country. Although this international mode is yet not popular in China under present industry system, we still had the necessity to continue exploring its public platform function for market as "pricing form center, logistics distribution center and information exchange center". Agricultural products such as Vegetables, fruit, flowers and plants are easily rotten, especially suit for the auction way when large-scale transactions. Kunming International Flower Auction Trading Center KIFA works quite well. It is a typical case of China's fresh agricultural products auction markets. So this paper taking KIFA as an example plans to find out the influence factors of fresh agricultural products auction price in the situation that traditional market and auction market are coexisting, and explore the ways to stabilize auction price and attract more participators.This paper first find out the possible influence factors through literature study and designed an questionnaire on it, obtained the weight of each factor through analytic hierarchy process AHP after giving out the questionnaires and getting them back, then get the most important influence factors on external factor evaluation matrix EFE and internal factor appraisal matrix IFE; it also do statistical analysis of KIFA 2008 rose transaction volume and auction price fluctuation with EXCEL, and do Equilibrium Analysis of supply-price with the cobweb model. At the end of this paper put forward some proposals to fresh agricultural products auction.Auction prices of Fresh agricultural products are affected by many factors, not only including supply and demand factors, but also cost and auction factors. After the study of this paper we got this conclusion:the number of agricultural products for sale, natural disasters, holiday turn from the supply side; the economic development of proposed sale regional, consumer income, consumer attitudes and preferences from the demand side; production costs, quality and grade of agricultural products and planned profit of suppliers and wholesalers from the cost side; the number and strategy of buyers from the action side are the most important factors. If we want to make the action price stable, we should start with stabilize supply-demand, reduce costs and improve auction efficiency.In order to carry out fresh agricultural products auction effectively, this paper make these suggestions:1, do a fully feasibility analysis before establish auction market.2, strive to develop trade associations and perfect agricultural products auction rules.3, enrich the variety and number of agriculture products and ensure stable supply capacity.4, Spread high technology and struggle to lower cost.5, improve the quality of agriculture products, carry out a strict standardization system.6, create features and brand of agriculture products, try to develop new varieties with independent intellectual property rights.7, speed up infrastructure and supporting services system construction.8, design efficient auction mechanism, continuously improve operational performance auction process.9, building e-commerce, develop the online auctions.