Heze City To Promote Tourism Development Research

With the vigorous development of tourism industry, In recent years the government and party committees and the tourism system Through unremitting efforts heze tourism has obtained some achievements, and presents the good development momentum, mainly displays in characteristic create unceasingly thorough, tourism planning gradually become system, a big tourist project construction rapid development, tourism scenic area and service facilities to strengthen overall, Peony year hold level ascension, and tourism promotion effect is remarkable etc. But because of many historical and realistic factor, due to its development level is far behind the other cities,its development speed still couldn't keep up with the people's consumption demand growth speed, this objectively demands to speed up the development of heze tourism speed, in comprehensive analysis of heze city tourism development based on the actual situation, strengthen the theory research, exploration for the local tourism development, realize the approach and the new breakthrough.This paper, from the Angle of strategic development in heze tourism as the research object, the comprehensive analyses drives tourism development situation, pointed out to promote the development of the tourism industry about heze city facing the problem and motivations. To solve these problems, and points out the development of tourism promotion heze Strategy and Suggestions.The paper on the macro environment of heze city tourism development and condition, microcosmic environments and conditions and trends, points out the analysis of heze tourism development facing the good development opportunities, and the problems in the process of the depth and the insufficiency, analyzed the existing problems in the development of tourism and the existing problems of reason. On this basis, the full use of tourism sustainable development theory, separately from the perfect management system and scientific tourism layout, establishing and perfecting the financing system, implement integrated marketing strategy, promote urban three-dimensional development, strengthen talent team construction, optimize tourism development environment are proposed to promote seven aspects of tourism development in heze Strategy and Suggestions.