The Market Analysis And Strategy Of Chifeng Branch Of China Unicom

Since the reform and opening up, with China's economic development take off, China's telecommunications industry has made rapid development. China Telecom Goes to leap in the process, to meet the political and economic situation in the telecommunications industry has implemented a corporate restructuring reform three times, set up the reform of China Unicom, and played a significant role in promoting. However, due to various reasons, China Unicom, China Mobile, China Telecom and other operators in the competitive strength of several quite different areas, telecommunications competition in recent years become increasingly prominent imbalance, telecommunications reform is urgently needed. May 20,2008, three ministries jointly issued a circular deepening telecom reform, opened a new round of telecom reorganization of the regiment. Telecom restructuring,3G license issuance, the development of the telecommunications business and competition has brought unprecedented opportunities and challenges. In the new situation, to adapt to industry structure, competitive environment changes, depending on the competition to take a scientific strategy for the future development of China Unicom will have a crucial strategic significance.This article attempts to apply management and marketing knowledge, based on the strategic level, to Chifeng area communications market as the research object, Chifeng-depth analysis of the competitive environment faced by China Unicom and market opportunities, determine the marketing strategy, raising the target market selection, product strategy, pricing strategy, channel strategy, promotional strategy measures, and conducted market practice, and achieved good results.