| Along with the Mobile communication technology is developting fast and the 3G licenses were issued, China has really entered into 3G time. Now, more than one year has passed, the market competition becomes increasingly intensified. Three telecom operators are all researching on 3G net instruction, industrial chain, places, market operating mode and human resouce, etc. Explore effective strategies and marketing methods in order to adapt to the new competition environment and win the maket.This article is based on modern communications technology, enterprise management, marketing management, the core competition theory, used PEST, Michael. Porter's five-competitive forces model and other methods, to analyze the internal and environments of 3G. Use SWOT to anlalyze all the matters in developing 3G service. According to China unicom 3G general strategic operation, find a suitable way for Shaoyang unicom to develop 3G, build a reasonable marketing mode, enlarge the industry market, improve the copr's core competitiveness and profitability.This article has used the massive data information, and According to the actual situation, utilize many kinds of management theories and analysis methods. The aim of the thesis is also hope to provide reference for 3G Marketing strategy of China Unicom. |
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