Race Wins And Property Management Limited, Shenzhen City Property Services Marketing Strategy

Since the last in the early 1980s, China's property management in shenzhen begins sprout, development, and gradually prosperity, as property management market gradually mature, the government's regulation is increasingly norms. The national about property management of special laws and regulations of releasing, gradually increased competition between property company. Because all sorts of subjective factors, objective caused many property management company earnings situation is not good, some even make ends meet, live beyond one's income, to have difficulty progressing and difficult to continue. Shenzhen saisheng property management Limited company Will want from so fierce market competition to survival and development, in developing form their own core competitiveness, you have to research own realty service marketing strategy.This article first elaborated our country and Shenzhen estate management profession development's present situation and the existence question, and unifies Shenzhen SaiSheng estate management Limited company development process, analyzed the restriction match to win the property corporate growth the factor, then (ACSI) the model competed using the American customer's satisfaction index wins each service which property corporate management the property project provided to carry on the evaluation inspection, and to affected the match to win the property company owner's satisfaction the factor to carry on the analysis. Finally competes through the system wins the property company external environment, the internal environment to carry on the synthesis the analysis, formulated the one whole set to suit in the match wins the property company's service marketing combined strategyThrough to research of this artical, hoped that can urge the match to win the property company to be able to march into the positive cycle the development track, obtains the small space in the intense market competition...