On The World Expo Shanghai Pudong New Area Hotel Industry In The Development Of Countermeasures

Tourist hotel industry is an important part of modern service industry as well as a core element of our tourism industry. It possesses characteristics of high value, high employment absorption capacity and high industry related degree. The government also decided to develop it into a strategic industry in the twelfth five-year plan.Shanghai and surrounding cities have built a large number of tourist accommodation facilities in order to better serve the World Expo. On the one hand, the construction of tourist hotels improved the reception capacity and service level; on the other hand, it also intensified the competition in tourist hotel industry. Tourist hotels faced with challenge of a clear positioning in order to find development opportunities.This paper analyzed market structure, conduct and performance of Pudong tourist hotel industry based on "structure - conduct - performance" (SCP) theory. At the same time, this paper further explored the influence of World Expo on Pudong Tourism hotel industry, demonstrated the opportunities and challenges Pudong tourist hotel industry faced. The opportunities include:Shanghai twelfth five-year plan plan ensured the dominant position of tourist industry, the construction of Disney can boost the development of Pudong tourism, the effect brought by Shanghai World Expo can still last for a long time and lots of international brands' join in Pudong tourist hotel industry can improve the service level of Pudong hotel industry as well as promote cluster development. At the same time, the Challenges are:the low effect after the World Expo, other regions'development weakened the advantages of Pudong tourist hotel industry and the increasing operating costs.After that this paper used Beijing tourism hotel industry after Olympics as an example, put forward some strategic measures for Pudong tourist hotel industry. As for the government, it should improve the investment tax policy, enhance the positioning of the tourism hotel industry in Pudong Area, and optimize the structure of tourist hotel industry. At the same time, Pudong tourist hotel industry should also work hard on its problems. Make sure there are differentiations in positioning, improve hotel cluster and brand development, prominent international and festival marketing, and improve the tourism and convention functions.This paper has profound meaning for Shanghai Pudong in that it represented a clear direction of the development of tourist hotel industry. It can promote its healthy development, enhance reputation and attract more tourists, better serve the regional development in the future.