Tourist Satisfaction With The Ticket Price Tolerance

In recent years, along with the tourism developing, tickets of scenic spots is increasing.comedic Scholars have done a lot of research about this phenomenon. also did prices for tourists whether tourist can accept ticket arising and tourist will be satisfied with scenic spots need be reseach. According to relevant literature about tourist satisfaction,ticket price and price tolerance,this research explore the relation between tourist satisfaction and ticket price of scenic spot in the view of tourist involvement, quality of scenic spot and perceptions of price fare fairness. Whether a tourist satisfied with scenic spot are willing to pay higher ticket for ticket price of scenic spot, in order to remove the tickets in the role of tourists travel decisions.Purposes of the research:(1) explore the relation between tourist satisfaction and ticket price of scenic spot and factors on price tolerance of tickets of scenic spots in theory; (2) analyze the relation between tourist satisfaction and ticket price of scenic spot,and other related factors on scenic tourist satisfaction and the price tolerance of scenic spots in different types of scenic area; (3) make tourism administrative department and the tourism enterprises have knowledge of the influence factors of tourist satisfaction and prices tolerance of scenic spot, helpful for scenic spot of the marketing strategy formulation.Process of the research:(1) proposing the problem:that the scenic tickets prices have been soaring becomes a concern of social public. in the background of ticket prices, visitors will be satisfied with scenic spots, which need to study now. (2) analyze the problem:firstly,analyze the factors on customer satisfaction and price tolerance of tickets of scenic spots; secondly, build theoretical model and proposes research hypotheses;thirdly,select the empirical research objects, including Tang paradise, Mount Hua and Emper Qin's Terra-cotta warriors and horses Museum, using SPSS17.0 and AMOS17.0 statistical software to describe the data obtained by the reliability analysis, description statistics analysis, structural equation model analysis; finally concluded. (3) solve the problems:proposed suggestions about improving tourist satisfaction and increasing price tolerance of scenic spot.The conclusion of this research:(1) Tourist in different education have significant difference in price tolerance of scenic spot; (2) the theme park represented by Tang paradise, tourist satisfaction are positively related to ticket price tolerance of scenic spot; (3) mountains type scenic spot represented in Mount Hua, tourist satisfaction and tourist perceptions of price fairness ticket prices are positively related to price tolerance of scenic spot; (4) historical site represented by the Emper Qin's Terra-cotta warriors and horses Museum, tourist satisfaction and quality of scenic spot are positively related to price tolerance of scenic spot;(5) the empirical study by different scenic spot, we can delude that scenic tourist satisfaction is positively related to price tolerance of scenic spot the more tourist satisfaction with scenic spot, the more tourist price tolerance of scenic spot might improve.The innovation of this research:(1) price tolerance applied to tourism industry provides a new perspective for scenic management; (2) the study related tourists satisfaction with price tolerance of scenic spot enrich the research contents of tourists satisfaction; (3) research the relation between tourist satisfaction and ticket price of scenic spot from view of psychological perception of tourist; (4)the empirical part of this study, not choosing a scenic spot as the research object, but through the three different types of scenic spot, it is concluded that the analysis of the relation between tourist satisfaction and ticket price tolerance of scenic spot. (5) according to the results, concluding the influence of the important factors of ticket price tolerance of scenic spot, which has certain practical significance for he ascension of tourist satisfaction and the formulation of the ticket price of scenic spot.