Research On The Relationship Between Tourist Satisfaction And Ticket Price Tolerance Of Entertainment Theme Park

In recent years, with a new round of development of the theme park, ticket price is increasing. This phenomenon has caused wide attention of domestic and foreign scholars.as the most rapid development and the most common theme park,there is a need to research whether visitors can accept increased price and feel satisfaction about the entertainment According to the related literature about tourist satisfaction and price tolerance, this paper research the relationship between tourist satisfaction and ticket price tolerance in the view of tourist involvement、fair price perception、entertainment experience, service quality and theme park image.that is to say if tourists feel satisfied with entertainment theme park,he is willing to pay higher ticket prices, so that reduce the role of the tickets for tourists decision-making.Content of the research:(1) to explore the factors on tourist satisfaction and ticket price tolerance and the relationship between tourist satisfaction and ticket price tolerance in theory;(2)according to empirical research about Wuhan Happy Valley, to analyze the related factors which influence on tourist satisfaction and ticket price tolerance and establish the theory model;(3)to research whether the demographic characteristics have significant difference in tourist satisfaction and ticket price tolerance.Process of the research:(1) proposing the problem under the background of ticket prices increased,entertainment theme park tickets rise become a public concern, there is a need to research tourists satisfaction;(2) to analyze problems:first, confirming the influence factors of entertainment theme park tourists satisfaction and price tolerance factor and establishing the theoretical model and proposing the research hypothesis, and then choosing Wuhan Happy valley as the research object, using the statistical software such as SPSS19.0and AMOS20.0data to describe the data by the descriptive analysis, reliability analysis, factor analysis, variance analysis, the structure of variance model analysis, coming to the conclusion finally (3) to solve the issue:proposing suggestions to improve entertainment theme park t tourists satisfaction and ticket price tolerance.The conclusion of the research:(1) there have five the main factors influence the tourist satisfaction and ticket price tolerance including tourists involvement、fair price perception、 entertainment experience、service quality and theme park image;(2) tourists involvement、fair price perception、entertainment experience、service quality and theme park image are both positively related to tourists satisfaction.(3) fair price perception and tourists satisfaction are both positively related to ticket price tolerance;(4) tourists on different level of education have significant difference on ticket price tolerance.