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Internal Control Review. Inner Mongolia Unicom Marketing Agency Fees

Posted on:2012-04-19Degree:MasterType:Thesis
Country:ChinaCandidate:G N BaFull Text:PDF
GTID:2199330335972773Subject:Business Administration
Abstract/Summary:PDF Full Text Request
May 24,2008, Industry and Information Technology, National Development and Reform Commission and the Treasury jointly issued "Notice on Deepening Telecommunications Reform," re-reform of China Unicom, China Mobile, China Telecom, all three operators have business operations and get a 3G license status, can also provide fixed telephone, mobile telephone, Internet services and other value added services, from the telecommunications industry has entered a full-service era.In such a competitive situation for China unicom (hereinafter referred to as the Inner Mongolia branch of Inner Mongolia unicorn company), how to fully grasp the company information, promote channel resources integration, improve channel resources channel the effective utilization of resources. Integration of existing strengths, to make management process, optimizing marketing model and stable customer relationship management and comprehensively promote the service level is the key, especially how to play to the advantage of the marketing channel, combined with the industry informatization and mobile communication demand (including 3G market demand) to fusion business for breakthrough, through the development of informatization business and industry informatization to exploit market, attracting and developing mobile users. Is adapting and cater to the requirements of the development of informational, but also improve enterprise operation efficiency, increase effective means of business income.This paper makes a study of the Inner Mongolia unicom company through marketing agency internal control evaluation to evaluate to marketing agency management of the internal control systems and business processes about the sanity, effectiveness and following the degree; Survey marketing agency budget management and executive circumstance; Examine the authenticity, marketing agency happen compliance and profitability. Through the audit fee to improve the marketing of the internal control system of operation efficiency and effect, improve and strengthen internal control, reasonable lower marketing agency costs.
Keywords/Search Tags:Inner Mongolia Unicom, all business operations, Marketing agency, Internal control evaluation
PDF Full Text Request
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