China Unicom, The Inner Mongolia Branch Of Electronic Channels Marketing Strategy

With the telecommunications industry competition mounting competition will be the future, channel the key link of telecommunication enterprise competition, especially the electronic channel relying on this Internet technology and communication technology to achieve the information service, the new channel way not only by the customer's favor, also become the focus of the telecom operators. In such a situation, Inner Mongolia unicom company, it is about how to integrate enterprise resources, give full play to the advantages of electronic channels, rapid ascension electronic channel marketing ability, so as to attract more customers for increasing business income, improve enterprise economic benefits and sustainable development, is the purpose of Inner Mongolia unicom company in front of important topic.This paper aims to Inner Mongolia unicom electronic channel marketing the external environment and internal environment thorough analysis, combining the current situation of management and existing problems, use of scientific theory and method of the proposed suits the electronic channel marketing strategy, in the meanwhile, developing electronic channels with the entity channel balance, the relationship between the perspective to gaze at in a systematic, with integrated electronic channel system, can be assessed concept to guide the construction and management of electronic channels, realize various channels the communion and complementary, in order to improve the market competitiveness and permeability channel, increase the income for the company expand market to provide the reference. Hope this paper not only in theory, and some innovation and breakthrough of the enterprise's management can have a certain significance.