Hua Xiang Group Development Strategy

In today's society, the world economic situation has undergone profound changes. Changes in business environment are increasingly clear and strategic management has become the key to competitive success. Only the strategic analysis on its own business condition which leads to re-examine the internal strengths and weaknesses, external opportunities and threats in the new circumstances, to formulate development strategy scientifically is able to give birth to the effective implementation of strategic planning in order to compete in an invincible position in the market.In this paper, China Hunan Investment Group as the research object, we start from the analysis of the current domestic and international economic situation and the specific environment of the industry and finalize the analysis of the domestic environment, opportunities, threats, internal strengths and weaknesses concerning the development with the SWOT matrix analysis. According to the Porter theory of competitive advantage and comprehensive strategic theory, we analyze the overall strategy of the Group and put forward the growth strategy which focuses on differentiation. According to the Boston matrix, we organize and analyze the business of the Group's portfolio and proposing the industrial holding, equity investment and innovative business as the priority business. On the other hand, hotel business can be maintained or exit. We shall fully draw on the development of national and provincial policies and emerging low carbon economy and the theory of strategic industrial policy outcomes, combined with SWOT analysis, closely integrated group practice, the Group proposed to develop into a leading investment holding group in Hunan, as emerging strategic industries in Hunan Province development capital, management, asset-based value-added platform companies and strategic objectives as a group leader. In order to achieve this goal, we also suggest business strategy, financial strategy, human resource strategy, corporate culture strategy, other functional strategies and a series of practical security measures. We hope that through the analysis on the development strategy of the Group of Hunan, China Hunan Investment Group can achieve a strategic transformation and sustainable development with our theoretical support, and provide reference and experience to the similar business development and strategy formulation.