Panzhihua Asd Tourism Development Project Feasibility Study

Tourism development is a comprehensive social and technical economic activity. Recent years, with the rapid development of tourism industry, the tourists'needs are constantly changing and upgrading, and the competition among the tourism industry is growing. Therefore, a feasibility analysis on the tourism development project has become an important and required research subject before the relative investment starts. For this, this paper presents the point of view that the project feasibility studies of tourism development projects have to be carried out. From the perspective of the investors in tourism projects, according to the basic principles of project demonstration and evaluation in the modern project management, following the general process of the project demonstration and evaluation, and combining the characteristics and the specific situation of the investment projects in tourism development, it elaborates the theory of the project investment environment, economic analysis and environmental assessment in tourism development, and a series of demonstrations are accomplished in order to determine the feasibility of tourism development projects.The fist two parts of the thesis describe the research background, the basic concepts, the related theories and the connotation of feasibility studies. It also analyzes the general process of China's tourism development, and elaborates the practical importance of feasibility studies. Then, by adopting advanced ideas and methods of similar studies at home and abroad and combining with the status quo of China's tourism development projects, the thesis presents the theoretical basis and the main content for the feasibility study on tourism development, summarizes the different specificities and focuses of the feasibility study between tourism development projects and general industrial projects, and concludes the contents of the feasibility study on tourism development.The last part of the thesis takes ASD tourism development project in Panzhihua, a tourism investment project, as a typical case to study. By using the theory of feasibility analysis and making the investment environment analysis, financial analysis and risk evaluation system of the project, the thesis carries out scientific decision-making and positioning for the investment project. In the empirical study, the thesis makes analysis and appraisal of the proposed investment in tourism development project by utilizing relevant theories of market and marketing and applying the theories and methods of advanced and scientific project management and development project feasibility studies at home and abroad, including macro-environment, dynamic development of regional environment, tourism market forecast, project positioning, risk assessment, financial evaluation and improvement measures. Three aspects—competitiveness, risks, optimization, are specially expounded to demonstrate the feasibility of the project. The analysis results show that the market of ASD tourism development project in Panzhihua has good growth potential. During the project cycle, it's suitable for project investment, and has a huge potential market and a necessity for investment and construction. In the financial evaluation, the project shows good profitability and good financial ability to resist risks. Investors can gain good profits from the project by investing at the right time and positioning accurately, which will bring some social benefits.