Research And Application On The Strategy Management Of Intellectual Property

Be based on the theory of strategy management, taking the case of Quanzhou city, applying comprehensively the study method of case study, comparing analysis and integrating theory and practice, and also the analysis tool of SWOT, the strategy management of local intellectual property was studied in this thesis. From the perspective of strategy management, this thesis will analyze the internal and external environment of the development of intellectual property in Quanzhou city, distinguish between the advantage and disadvantage, between the opportunity and risk in the implementation of intellectual property in Quanzhou city, put forward the establishment of regulating proposal of intellectual property in Quanzhou city should be carried out from the aspect of"creation, appliance, protect, management, service and culture"to improve the creative and innovative atmosphere of local private enterprises in Quanzhou. In the meanwhile, to further play the role of intellectual property in the modernization building of innovative city in Quanzhou, to provide a strong support for the quickening of the transformation of developing mode of Quanzhou city and the quickening of economy development, it should bind with the changing situation of development of the economic society of Quanzhou, bring in the evaluation index system and emphasize the regulation and evaluation of the strategic implementation. This thesis is on the purpose of providing theory support and practice reference for the formulating and implementation of in the intellectual property strategy at different level of government especially for Quanzhou city, and meanwhile, to provide some reference and aid for the formulation of intellectual property strategy for enterprises.