Quanzhou Clothing Business Marketing Strategy

Quanzhou clothing enterprises in the country is a certain representation and visibility, particularly the establishment of Shishi clothing city, but also marks the clothing enterprises in Quanzhou plays an important role in the country. Therefore, this article selected as the background of Quanzhou clothing enterprises to AT apparel companies, for example, analysis of the current development of the apparel industry in Quanzhou, and the status of AT development of enterprises, the use of SWOT analysis of the current AT's detailed analysis of marketing environment proposed AT overall marketing strategy for enterprise development and the establishment of the target market and accurate positioning of the enterprises themselves according to AT to submit the actual operation of the enterprise AT brand specific marketing strategies. This paper is divided into six parts for analysis: Part I: Introduction. Including research background, significance, research methods, innovation; Part II: research status and related theories briefly; the third part: the development of the current situation of garment enterprises in Quanzhou City. Part IV: AT clothing company's marketing environment analysis; Part V: AT apparel company marketing strategy formulation and implementation; Part VI: Summary.The main innovation of this paper is to present the city of small garment enterprises in the Analects was relatively small, the analysis mostly go beyond that, this paper will be as much as possible to small and medium garment enterprises of the city's status and problems of A more comprehensive analysis to AT apparel company, for example, to do everything I can to make scientific, objective and feasibility associated with strong marketing strategy, the city closer to the real situation of small garment enterprises to carry out analysis.