The Analysis Of Tourism Destination Choice Influential Factors Of Northwest Area On The Basis Of Sustainable Development

Modern tourism on a large scale as a comprehensive reflection of economy,culture and social Phenomenon. As an important part of social development, tourism isone of the Indispensable factors to achieve national sustainable development, tourismis the mostneed to achieve one of the areas of sustainable development because of thetourism dependence of Natural resources and social factors and also because of thedialectical relationship between tourism and the environment.This paper introduces the background, and the related researches in China andabroad , described the characteristics of tourism in northwest China. The Weak pointand the character of the sustainable tourism development issues we are facing. andthen based on the previous that about the Sustainable Development introduce series ofnorms that about the tourism environment, natural environment, human environment.Analyzed the data of Survey. First, the data calculation, a simple descriptive statisticalanalysis according to the results of the data. By analyzing the results we can know thedata of tourists who make choice about the general preferences and data distribution.Then, based on SPSS13.0 software, using the method of multiple linear regressionequation and logistic regression equation to analyses the data.This paper analyzed scenic area environmental protection work's support ofinfluencing factor with a method of multiple linear regression equation. the followingconclusions: the tourists level of income , social status, education ,environmentalfactors such as the size of willingness to pay, are positive correlation exists relations.but also affect the willingness to pay is positive, but little strength, knowledge of thatis not enough; combination of the above analysis, using logistic regression analysis onfactors affecting destination choice analysis, the conclusion is: the purpose choice fortourists to the point not for the concept of sustainable development , but more considertheir income, scenic comfort and price and other factors.It shows that presentnorthwest ecology vulnerable area's sustainable traveling not necessarily will receivetourist's approval in the promoted process .For instance the scenicarea tourtransportation vehicle's fuel"the ecology green"will cause the transportation expenseto elevate, many tourists will think that will be one kind of charge in disguised form. In a word , our country carries out the work of the sustainable traveling insufficiently,also to consumer's guidance is fneed to do more .According to the research conclusion this paper proposed that the correspondingpolicy and predict that we cannot let the traveling cater to the tourist, changes for thetourist, but complete is retaining and reappears the sustainable eco-tourism resources,then according to own characteristic to form the resources product and the nativeplace culture , through that way manage tourist market, guide the traveling expends,assimilate the tourist.