Evaluation And Selection Of Research, Supply Chain-based Travel Agency Partners

Till now, a variety of phenomena shows that tourism is one of the most dynamic and potential industries in the world. The size of the tourism industry has grown to be the first big industry in the world and the national economic contribution to global already has exceeded oil industry, automobile and steel industry, electronics industry and agriculture. From the perspective of the trend of tourism development, it will be exuberant because of the global economy development and the market demand. As the sustainable industry, tourism conforms to the requirements of the natural and the development of human society. Today, tourism industry undertakes the indispensable role. It has become the world's most attention in developed countries, and is listed as priority development industry in developing countries and regions.The study of theoretical significance lies in perfecting the construction of tourism theory knowledge. Its practical significance lies in: first, to increase the overall competitiveness of China's tourism industry. Secondly, scientific assessment and selection of tourism cooperation enterprise can meet the needs of visitors. Third, the research of practical significance is that it is one effective way for the tourist enterprise to take social responsibility and maintain the sustainable development of tourism.The studying methods of this paper are: (1) document analysis: consulting a great mass of data at Jiangsu Science and Technology university library and information and network resources of Zhenjiang library. It collected and analyzed the travel partner evaluation index system on combining the characteristics of tourist enterprise. (2) Expert interview: experts have put forward many constructive opinions and Suggestions, timely correcting this possible potential defects, ensuring the results of research scientific, objective and operability. (3) Enterprise investigation: It got this original sample data based on the mentor and expert guidance and investigation of Zhenjiang China travel service.This paper applied the theoretical basis, including the fuzzy comprehensive evaluation method, FAHP method and DEA method, in view of the proposed evaluation system, with the characteristics of AFA comprehensive evaluation method of travel agencies partner evaluation and selection. In the end of the paper, it established AFA comprehensive evaluation model, choosing five cooperation hotel partner of Zhenjiang China travel agency as the research object.According to the empirical research conclusion, this paper consistent proves the validity of the model AFA comprehensive evaluation in practice. Although the proposed evaluation system had defects, but many indexes were built on the basis of the actual operation and contains important evaluation content. In the aspects of weight assuring, although experts experience is mainly, but in scoring process follows the objective and fair manner, it should be said, the evaluation result by personnel factors still small.Through research, this paper made the following conclusions:(1) Through summarizing the related literature, and combining the expert opinions, the author concluded travel partner evaluation system in four aspects, including 12 indexes.(2) Building the AFA comprehensive evaluation method of travel agencies partner evaluation .This model both in research contents, logic theory, or in the study objects of variability was very suitable for travel partner evaluation and selection.(3) Through analyzing the five hotel enterprise, comp rating evaluation results of the five hotels in the business cooperation capacity, geographical factors and green environmental protection, there were little differences in them. The main gap was in service products. The results were realistic with actual situation.It was very important and worth paying attention to for travel partner evaluation and choice. In this paper the evaluation system and model and its application were significance for tourism, not only on how to reduce the transaction costs between tourist enterprises, coordinate these different industries, department or business relations and improve operation efficiency, but also on how to improve the tourism discipline within the theoretical knowledge of construction.