The Deconstruction And Reconstruction Of Travel Agency Supply Chain During Internet Age

In recent years, some travel agencies have finished information reforms, the Internet technology was used in the supply chain management, so that the interaction efficiency among upstream, midstream and upstream greatly increased, and then the whole supply chain system's operation more harmonious, and the quality continues to improve. In addition, the Internet gives customers the power to participate in production. However, most of the travel agencies do not take this into account during supply chain construction and management. In this paper, I try to deconstruct the supply chain from different types of travel agencies by using the theory of supply chain, and then try to reconstruct the supply chain, so as the operating mechanism, combining the customer behavior and characteristics influenced by the internet, and customer co-creation power. It includes the following content:1.From the perspective of industrial division to classify our country travel agency currently on the market, and analyze the structure and operation mode of them.2.Combined with the feature of the age of the Internet and customer behavior to analysis customer status in the new period, discussed the travel agency supply chain reconstructing issues.3.Lastly,the Traveling Bestone was chosen as a case to analyze the customer-oriented supply chain model.