Zhonghao Chenguang Research Institute Of Chemical Industry Development Strategy

Chenguang Research Institute of Chemical Industry, shortly in Chenguang R.I.C, is a technology-innovatively chemical enterprise specialized in R & D, production and marketing of Organic Fluorine Polymer materials.Influenced by the rapid development of domestic industrial Organic Fluorine Polymer materials and impact of economic globalization, the competitive environment has changed dramatically .How to find and build new competitive advantages has become most important task for Chenguang R.I.C to survive and develop.This paper learning on the basic principles and methods of Strategic Management Studies, outlines the basic situation of Chenguang R.I.C, introduces the external macro-environment faced by the enterprise industry trends and key competitors, systematically researches and analyzes the internal factors which affect the competitive capacity of Chenguang R.I.C.On the basis of researches above, it applies SWOT Matrix to design the strategy of Chenguang R.I.C, makes a practicable plan. By researching and implementing this strategy, we can be the first to build new competitive advantages, and then stabilize the development of Chenguang R.I.C.