The International Competitiveness Research Of China's Refrigerator Industry

The financial crisis of 2008 exports to China Refrigerator a serious impact, but government support in China, China's home appliances to the countryside, home appliances TM to the policy have accelerated the pace of revitalization of home appliance industry. In this context, explore China's refrigerator industry, how the international competitiveness, has a very practical significance.This study focused on China's refrigerator industry, the international competitiveness of its international market share, trade competitiveness index, revealed comparative advantage index, price, quality, brand, industry Concentration, R & D investment, overall labor productivity of the nine indicators conduct a systematic evaluation, there are China, Japan, Germany, Korea, Italy, Mexico, the United States compared data from seven countries on the evaluation results from the strengths, weaknesses, opportunities, risks in four aspects of summarizing, using Porter's "diamond model" of the conclusions of the analysis of factors affecting the final of targeted recommendations. Research methods including data analysis, comparative analysis of transverse and longitudinal comparative analysis, model analysis, including model analysis of the SWOT model and used "diamond model.".The results is that China's refrigerator industry has a strong international competitiveness, there is a high share of international markets, trade competitiveness index, but there is a very low export prices, R&D investment, labor productivity, there was not only the great support of the State and other opportunities and the financial crisis there is the adverse financial environment, trade protection, warfare and other threats. From the "diamond model" analyzing the view that China's refrigerator manufacturing enterprises to increase the advanced factors of production inputs at the same time to seize the international market and domestic market, speed up the reorganization and integration but not a monopoly, grasp the leading role of the retail refrigerators to seize the government support opportunities, pay attention to six aspects of self-improvement.This study although there are many imperfections, but for refrigerator industry's international competitiveness has made a more comprehensive analysis. As the current research literature refrigerator industry is relatively small, the application of international market share, trade competitiveness index, revealed comparative advantage index, price, quality, brand, industry concentration, R&D investment, overall labor productivity of the nine indicators of to analyze the international competitiveness of industry, not much literature, so this study on the refrigerator industry, a certain degree of objectivity and representation, but also on the refrigerator manufacturers have some for reference.