Willow Place Real Estate Project Market Analysis And Marketing Strategy Research

Recently, with the further depth of the real market activity, apart of business who have realized the importance of the real estate market management begin to think the market management. They argued that it is important function and guide status. It begins to appear medium organization of market plan and management inside the real estate. The Zibo Zhengcheng Real Estate Company wants to introduce new conception of market management. They want to make it connect with the exploitation practice in order to establish Liuquan Plate project. Under the background the thesis raises the subject on the real estate market research. According to the project planned by the author, the thesis discusses vividly the real estate business how to apply market plan in the development period of Chinese real estate, so as to make it serve for succeed, profits and market of the exploitation project.On the basis of the latest marketing theories, the thesis put forward the market course of the real estate business in close structure, summarizes the and research method on market system and offers many valuable guidance to market management work.According to many evidence, the thesis analyzes the real estate business market state of Liuquan Plate project, even analyzes its state of the whole ZiChuan city. The thesis elaborates objectively these questions on product price, project position and building program through making use of all kinds of special analysis method. It also provides reference for Liuquan Plate project, even the same type of the real estate business market. At last, according to analyzing the situation of Liuquan Plate project, the thesis will target its prospects and set up the proper marketing tactics.