Sales Management, Diagnosis And Countermeasures. Of Da Analysis

DA Corporation is the national key large-scale drugs production enterprise, in recentyears but presents the sales worn out phenomenon. Facing same external environment,and has the similar product and the same marketing method, Is the DA Corporation'ssale why worn out, but competitor actually in these year vigorous development? Thisarticle has analyzed inside and outside the reason, discovered DA Corporation theinternal management into restriction sale grew primary factor, especially displays in thesales personnel's drive mechanism and the management communication way twoaspects. Therefore, this article after has analyzed the correlation drive theory and thecommunication theory proposed suits DA Corporation the drive way, the raise salepersonnel organizes the ownership feeling, as well as adjusts the DA sale managementthe information communication way. Hoped this article can help DA Corporation to goout the sales difficult position, and also can give other similar enterprises to provide theeffective model.