Chengdu Tourism Development Environment And The Countermeasures

Tourism has the laudatory name of "smokeless industry" and "forever sunrise industry". It is a big comprehensive industry which includes eating, lodging, traveling, touring, shopping and amusing. It is important constituent of the modern service industry, it has obvious impetus function to other industries' development, it has significant influence to sustainable development of regional economy. Recent years, Chengdu tourism's development is very quickly, its status become importantly in whole city economy day by day, influence strengthens gradually in the national. But it also displays some questions in the developing process, face certain competition pressure and the market challenge simultaneously. So, it is necessary to analysis and research tourism's development foundation, environmental condition and development countermeasure.In this thesis, in view of the above questiones, utilizes the MBA knowledge system synthesisly, carries on crosswise, longitudinal, the structure analysis comparison to the Chengdu tourism development present situation, reflect the superiority, question, opportunity and challenge key aspects of development environment objectively, and ponder better development countermeasure proposal quickly to the later period.The main results are as follows:1. development condition. It carries concise elaboration to tourism development course, resources characteristic, the traveling market supply and demand situation, tourists constitute. The traveling expenditure, the traveling attraction to the domestic traveling tourist and so on has carried on the contrast analysis, and the traveling characteristic has carried on the analysis to in recent years "golden weeks".2. development environment. Gathered massive statistical data, has carried on crosswise and the longitudinal comparative analysis with the aid of the statistical method and the measurement economic method to the Chengdu tourism development present situation, in particular carried on many quantities to Chengdu and the other 14 vice-provincial city to compare. Using the SWOT analysis method to the tourism development environment (Strengths, Weakness, Opportunities, Threats) conducts, and used multi-factor weighting score method, internal factor appraisal matrix, selected external environment appraisal matrix separately to the superior inferiority, the opportunity threat has carried on the natural endowments weighting appraisal, then carried on the quality synthetic evaluation with the strategic analysis chart.3. development countermeasure. In view of the development environment in difficulty and the pressure, have carried on the development countermeasure discussion and the research. This article introduces the strategic management concepts, emphasized conformity marketing of the traveling destination marketing, pondered take the civic culture as the core, the ecological environment as the backing, conformity tourist resources, promotion traveling bearing capacity, to realize sustainable development of the civic culture tourism, eco-tourism, village tourism, and discussed them separately.