Zunyi County, Guizhou Province, Red Tourism Development

Tourism is an important service industry, which has become the largest industry of the world. In the process of the development of tourism, a special tourism product, which is named the political tourism products, comes out. Such product plays a decisive role in the country's culture and history and patriotic education, and also plays an irreplaceable role in the maintenance of stability and peace in the country. In China, it goes by the name of "red tourism", whose main characteristic is learning through playing, and which can reach in the history of national education and patriotic education for the purpose in entertainment.Guizhou province is a major province of red tourism. From the seventh and eighth corps of the Red Army fought in Guizhou, to the second and sixth corps back to Guizhou, there were many high-value revolutionary sites and battle sites and the epic stories of bravery left. Zunyi County is one of the most representative counties which are full with red tourism resources in Guizhou. It will be studied deeply in this thesis. First of all, the study outlines the concept of Red Tourism, features and functions. And it summarizes the background and current status of research of red tourism, and analyses the purpose and significance of this study. This thesis is with a view to the theoretical contributions to the study of the County Tourism Development in red tourism, and hopes to provide a theoretical basis for the development of red tourism in Zunyi County. On the base of the above, this paper started in depth study of red tourism development in Zunyi. Firstly, it analyses macroscopical background including the red tourism in the world and in China, and microcosmic background including the red tourism developed in Golden Triangle made of Sichuan and Chongqing and Guizhou, and in northern Guizhou; Secondly, the paper analyses the current situation of red tourism and the significance of development of red tourism in Zunyi; Thirdly, this paper analyses the Development bases of red tourism developing in this County, including geographical conditions, resources, customers, geographic conditions, investment conditions and the socio-economic conditions. And then it gives the deep study in its SWOT analysis. At last but not the least, this paper comes up with some advice on the Red tourism development of Zunyi, including long-term development strategies, conformity and development of its tourist resources, creation in Red tourism product, making the tourism products multifunctional and coming into being its own brand of red tourism. For the initial development stage of Red tourism in Zunyi country, this paper makes a forecast of its future development in the fifth chapter.