China Economy Hotel Development

Accompany with the people of our country are living horizontal of exaltation, leisure time of increase and expense idea renewal ,then, domestic tour present a situation of prosperity development. In the meantime, our country join the World Trade Organization and state the success of the Olympic Games , and holiday economy of approach, which make our country inside and outside guests increase continuously, doing not lack the tour of a great deal of salariat , including general official and business crowd, but traveling accommodation is usually the problem of another headache, traveling lodgings choice space become usually smaller, this provides vast market space for the economical hotel development.In this article, the economical hotel is the main research object, the market theory which is used by the economical hotel is the base, exhaustively elaborated our country economical hotel development condition, and analyze the Chinese economical hotel development strategy in the future, through the domestic and foreign economical hotel comparison, as well as how will be supposed to face the intense market competition, finally found the successful road for the economical hotel development.First chapter ,the hotel industry development situation in China. This chapter obtained the Chinese hotel industry development course, has analyzed the three stages of Chinese hotel industry rapid expansion, has proven the Chinese hotel quantity scale acceleration expansion with the actual data, simultaneously to the property right structure, the level structure, the scale structure, the region structure, four kinds of structural changes has carried on the analysis, then had a system to the Chinese hotel industry change also clearly knew, then, the new tendency which appeared to the Chinese hotel industry carries on inventorying in this foundation, at the right moment introduced the economy hotel new tendency of the performance, further launched for as follows buries the foreshadowing.Second chapter, about economical hotel market fundamental research.Through the research of management study, the marketing study elementary theory, we discovered the successful economical hotel, often used the market mature theory to take the instruction, here, to the product localization theory, the competition structural theory, the value chain theory, the production cost theory has carried on the exhaustive elaboration in the economical hotel application, provided the base of the theory for this article.Third chapter,Chinese economical hotel analysis. It has carried on theexplanation to the economical hotel scope and its price standard, obtained the concept analysis of the economical hotel with the dynamic angle of view .It has analyzed the economical hotel and the star class hotel similarities and differences with the actual market investigation method.Fourth chapter,domestic and foreign economical hotel comparison research. Through to Chinese and foreign economical hotel management organization and human resources management, brand management, sales network, four kinds of management ways comparison, discovered domestic economical hotel existence question, and found promotion and improvement direction.Fifth chapter,economical hotel market competition strategy. Through preceding text comparison, we can discover the disparity, then proposed three big competitions strategy of the economical hotel, namely: Difference localization competition strategy; the chain-like management, the join management and so on , many kinds of scales expansion pattern and the brand construction "combines the fist" strategy; management, service standardization and technology advancement impetus strategy. And above three big economical hotels market competition strategy foundation, grows many kinds of market competition countermeasure, then found appropriate road of the feasible solution for the Chinese economical hotel development.