Research On The Development Of Securities Broker In China

One side is hope and the other one is doom; we are on the shed of the destiny! Along with the significant adjustment of the securities market since 2001, and the formal implement of the Floating Commission System on May 1, 2002 , securities broker business faces the unprecedented operating dilemma. A consensus comes into being that we should change the traditional business pattern from passive to initiative , change the traditional business model and seek for a new management way. Among of these voices, more and more attention has been paid to way of adopting foreign broker system with successful experience and building up a broker marketing team as soon as possible to take a precedence. The author believes that human resource is the core competency of business enterprises. What is more, developing a consummating securities broker system with a professional marketing team has been an inevitable trend of the brokerage business. It also reflects the importance of human resources and the persistent development progress of capital market.As an effective measure to maximize the client resources, developing securities broker system will definitely become the sustainer in a competitive marketplace. However, an effective system is still not the same case in China, people are puzzled by the problem of few qualified personnel and lack of relative laws and social credibility. It is a great task to clearly understand these problems and to develop a healthy securities broker system.In order to look deep into this issue, the article is divided into six chapters as following: The first chapter expounds the two forms about securities broker——juridical and individual——the latter is more important for us to research in this paper. In the second chapter,the author analyzes thoroughly about how to develop securities broker system based on Principal-Agency Theory, Motivation Theory and Marketing Theory. The chapter provides theoretical base for the development of securities broker system from different aspects. The third chapter analyzes the situation of domestic development and major problem of securities broker. The fourth chapter discusses the successful experience of foreign security brokers system both macrocosmically and microcosmically. The fifth chapter advocates that the development direction of securities broker is financial manager, and both the macro and micro arrangements to push forward the industry...