Day South Development Strategy

It was been proved that the enterprise strategy management is very importance to enterprise from internal to external.The correct enterprise strategy management can well make the enterprise to adapt the external situation ,to exploit the market,to advance itself ability and so it can keep a long floush.It has a active meaning that we study the developmental stratage of Tiannan company to Tiannan company and middle and small enterprise.It can make Tiannan company to keep well position. The paper researches the past, today and future of Tiannan company in the aspect of strategy management. The current status and the past history are been analized.And the developing idea is provided for the future of Tiannan company.First, the article reviews the developing process of Tiannan company and summarize the past of Tiannan company. It affirm the success of Tiannan in the aspect of management achievements, turnover and the company's scale .It's successful in the past of Tiannan company. But,is it correct of Tiannan company's current strategies? How to do in the future? So,the paper takes a series of analysis of present status of Tiannan company, which include external circumstances(EFE matrix),internal circumstances(IFE matrix),SWOT matrix analysis,SPACE matrix analysis and GE matrix. Meanwile we have taken a inquiry to Tiannan company. Based on these analysis,the article makes the Tiannan company's collectivity strategic situation and the fundamental competitive strategy. To deeply analyze the strategy of Tiannan company, based on the current status of Tiannan ,the article provides the mission and the future of Tiannan company.Then it also provides the five years strategic objec of Tiannan company and makes a more detail aim than the total object. To support the action of the strategic implement, based on the particular situation of Tiannan company ,it supplies five methods to support the company strategy, which includes finical resource ,talent resource strategy, company culture strategy ,building strategic alliance ,to improve the ability of marketing. This would enhance the supporting to the company strategies in the aspect of department strategies.