Research On Formulation And Implement Of Rhea Marketing Management Strategy For Chronus Company Under MG Environment

Management Game is an enterprise management-training course opened by Carnegie Mellon University. The course depends computers and internet, the students simulates the high-managers of multinationals, they’ll dummy carrying a producing enterprise together. Five or more for each competition by the multinational companies, each company more than5participants from the senior management simulation, virtual operating a production-oriented enterprise, to participate in international competition. Company products include two series of watches, the market covers American, Germany, Japan, Britain, Mexico and China. The virtual company after12quarters,3-year simulation of operations, through business development strategy, marketing strategy, product strategy, financial management strategies and other aspects of the development and implementation of system output through the analog product market and the stock market performance to determine each company’s operating results.Chronus Company is a dummy company founded by the students in Northeastern University MBA students in due2008.I and four other students as a team, involved in the operation of this MG were responsible for the overall development, marketing, production and financial strategy formulation and implementation. Chronos According to its high, low-end watch brands, I was the high-end company Chronus Rhea, director of brand marketing.Firstly, the article starts from the introduction, followed by the theory summarization in Chronus Company maketing management. Then the Chronos Company environmental analysis marketing strategy for2010-2012, according to the analysis of the marketing environment to submit a Chronos Company marketing strategy development for2010-2012and for2010-2012Chronos Company to review the implementation of marketing strategy, and finally Chronos Company Rhea brand marketing strategy analyzed.