Linyi Wholesale Market Analysis And Countermeasures

Linyi wholesale market was one of the largest wholesale markets in China around 2000. It had the similar reputation as the small commodity market in Yiwu. But now, along the acuity of internal conflicts and appearance of other new wholesale markets, the competitive ability of Linyi wholesale market had descended.The relation of wholesale business and wholesale market is matter and form or essence and phenomena. The problem of Linyi wholesale market is summed up to Linyi wholesale business. Michael E. Porter's diamond theory is widely used by researching the ability of industries in some area. The paper is using the diamond theory to analyze the problem and the essence of Linyi wholesale business, try to found the competitive advantage, improve the competitive ability of Linyi market.The problem of Linyi wholesale market appears obviously as the decline of the ability of competition, the essence of the decline of the ability of competition is the decline of the Linyi wholesale business, then the rootstock of the decline of the Linyi wholesale business is the absence of the industry elements including advanced production elements, the conflict of supply business and require, lower efficiency enterprises, relative industries and supply industries, no enough government support.Exploring for the strategy to resolve the problem of Linyi wholesale market needs to resolve the problem radically. It means to improve the six elements to launch the system of the diamond and cultivate the competitive advantage of Linyi wholesale business. Then it can improve the ability of the Linyi wholesale market. The systemic stratagem will promote Linyi wholesale market to the Chinese biggest logistics and business city.