Changzhou Tourism Development Strategy

Since the reform and openness, the Chang Zhou City tour has taken place greatly, especially in recent year developed rapidly. Nowadays Chang Zhou is a bright pearl of East China tour line; however, on term of reception number, tour revenue, and city fame, she is far behind such tour cities as Shanghai, Nanjing, Hangzhou, Wuxi and Suzhou and so on.Through SWOT analysis on Changzhou Tour Development, we can see Changzhou has comparative advantage, but we can not ignore internal shortage. In order to compete with neighboring cities, and to win long-term advantages, we have to adopt differentiation concept to form specialty, so that we can attract a large number of travelers for special products.According to differentiation strategy, Changzhou general image is positioned "dragon culture with 1000-year-history, backyard of Changjiang delta, holiday resort in East China", and developing mode is changed from mainly scenic spot to combination of commercial travel and spending holiday; Product development has converted from focusing natural resources and imitation landscape to digging resource with high culture value, and from singular tour resource development to comprehensive development, from material resource development to new integration development of material and culture. We devoted more energy to developing ecological, participatory tour product with high culture value, and actively develop those products, which attract travelers to stay longer and heighten comprehensive turnout. We hold the opinion of market-oriented distributing opinion, and aim at Changjiang Delta market.With the purpose of being a famous culture tour city, with the opportunity of tour integration in Changjiang Delta, we set city tour as the core, enhance the intensity of tour resource integration, heighten tour image to accelerate its development comprehensively. According to differentiation principle, three scenic spots is our priority: Tianmu LakeTourist Holiday Resort, China Dinosaur Garden in the Popularization of Science and Education Tour Zone, Front-rear-north Shore, Tian Ning Temple,and Dong Po Park Culture Tour Zone. Pay more attention to differentiation of product, brand, and service, which will be card and eye-catching object. Furthermore, we still save some energy to build three typical tourist spot, including Taihu Lake Resort, Yan City Spring and Fall Topic Scenic Zone, and Ge Lake ecological tourism, and Cartoon culture Zone.