Henan Shen Huo Corporation Development Strategy

The Henan god fire group is by the coal, the electricity generation, the electrolytic aluminium primarily country major industry group,Shangqiu prop enterprise. Has 10 entire capitals and the share-holding enterprise,Distributes in places such as Henan, Shanghai, Shenzhen,Among them, Henan god fire coal electricity limited liability company A "the god fire stock" the stock in August, 1999 licenses in Shenzhen Stock Exchange to go on the market.Along with company's growing strong,The company needs an integrity, the long-term characteristic, basic very much, the scheme developmental strategy instructs, By achieves the beforehand plan which the enterprise develops, provides for a rainy day. The present paper selected topic will be studies the god fire group based on this the developmental strategy, the attention enterprise's whole long-term development, plans the future ahead of time, Enhances the enterprise competitive power, the gain enterprise competitive advantage,Finally achieves the enterprise health fast development, the shareholder benefit maximization goal.This paper selected topic significance its one is for cause the enterprise to occur develops greatly. Its two in order to enhance the god fire group enterprise competitive power Under market economy condition,Seizes the market is the goal which each enterprise pursues,But the present time is a time which the powerhouse converses,The weak one does not have again hides the place. Through present paper writing,Discussion god fire group's competitive power,Then discovers the competitive advantage,The gain continues the profit,Causes the god fire group health fast development. This paper first carries on the analysis to the god fire group's development present situation in the foundation,Strategic environment background locates which to the enterprise,Including macroscopic economic environment background, The profession development background as well as the region economic environment background carries on the analysis,Then carries on the analysis in view of the god fire group's internal condition and the strategic ability, Proposes company's basic strategy mentality in the analysis foundation,And carries on the design to the overall developmental strategy;Finally proposed for the strategic implementation ensure measure.