The Research Of CHEMCO International (Shanghai) Ltd. Developmental Strategy

As part of the national economic foundation, chemical industry plays an important role not only in economic development, but also in people's livelihood and manufacturing. The great demand for international well-known chemical product in domestic market leads to huge number of such agents throughout China. This class of agents does not have their own technology and trademark. They have to be fully dependent on suppliers of the products, which directly impacts on the company's gross profit and long-term development. The object of study in this article, CHEMCO Company belongs to this type of agency, distributing international well-known chemical products in China market, involved in two major manufacturing which are paper and latex gloves.With discussion about existing problem faced in CHEMCO Company according to the company's actual operating situation, and in-depth analysis of CHEMCO Company's internal and external development environment, the solution to the problems is put forward in this article, which are company's development strategy restructure and option. At the same time, based on the company's development strategy on the objectives and principles, using SWOT, Boston matrix model strategic analytical methods, the future development strategy of the company is established. According to the company actual situation, core competence and niche market theory are utilized to create enterprise development strategy, besides that the particular strategic execution content and control methods for the strategy implementation are provided. During analysis, it is a combination of CHEMCO Company's actual situation and variety of theoretical knowledge which has been studied in business administration course, so a variety of analytical methods, theories and strategies in this article could be great significant reference to the development of chemical trade.