Insurance Telemarketing Strategy Research

It is always marketing life insurance products through an agent based marketing methods like the stranger visits and face-to-face sales in China. With globalization information networks and electronic communications technology rapid development, people's consumption patterns are gradually changing. In recent years, telephone marketing insurance with advantages in science and technology and meet modern pursuit of convenient consumption habits, coupled with low-cost, the characteristics of high efficiency, has become an important sales channels and means of China's insurance industry. Though the direct marketing methods can save costs, but whether for the general public acceptance, undergo domestic market test.At first, this paper introduces the telephone marketing insurance related concepts and features, that its direct marketing of insurance products must meet the needs of consumers in general. Also indicate which sectors will enable the telephone marketing insurance success. In the present circumstances, the relevant state laws and regulations have not yet perfect, which makes consumer and customer information providers exist concern, Telephone marketing insurance in China is still alarming prospect. The marketing Strategy is to become the focus of investigation.The second, the paper compared the consumer demand for insurance and telephone marketing consultant with the traditional method of sales agents. Discussion is limited on operating risks, operational costs and profitability. By application related data charts and actual cases of a domestic insurance company, insurance companies should explore how to maintain telephone marketing business development. Then, the paper proposes to give full play to the unique telephone marketing advantages, and promote good business development, should"protect and selectively" to the development of telephone marketing resource, enhance marketing mode phone market credibility and the broad consumer acceptance.Finally, we paper further use of Marketing Management of the 4P and 4C strategy theory and analysis of specific cases. Analysis of telephone marketing insurance products must be accurate positioning, in line with the public demand, pricing strategy and promotional tools have targeted. Then from the point of view of business telephone marketing operating tactics and management methods, including sales processes, management processes, professional norms for the organization, strict cost control, strong technical support system, and other key factors. Good control as long as each step is very promising.