Far From Cold-rolled Steel Product Market Research

Our domestic cold rolled thin sheet has already entered into the stage with product grade advanced sharply and output increased speedily; at this very moment LY Steel constructed thin sheet project.Through the widely and deeply research on our domestic market for cold rolling sheet and coils, especially the former four regional markets LY Steel had, this text analyses the industry of cold rolling sheet and coils, the demands and features of regional market, nails down the oriented and aimed market for LY Steel's cold rolling sheet and coils, and finally proposes the marketing strategy for our cold rolling products.According to the market need and location of LY Steel, we should take the following four regional markets South-China, East-China, middle south and west-south as our aimed market for cold rolling sheet and coils, and gradually extend to Shanxi, Shanxi, Anhui, Shandong with the incessant advancement of product grade. In the initial period of investment, products are oriented at building, mechanic and light industry materials of medium and low grades, and then enter into the market, building good brand image as soon as possible. In the middle and long run, products are then oriented at automotive and household electrical appliances of medium and high grades, meanwhile converting gradually to such products with high additional value as automotive exposure plates, household electrical appliances of top grade, electrical steel and pipeline steel. Study how to strengthen the construction of marketing channels as well as the sales team of cold rolled products.