Research On The Automobile Plate Marketing Strategy Of A Cold-rolled Product Company

With the rapid development of the iron and steel enterprises, the competition between iron and steel enterprises is becoming more and more intense, especially in the cold rolled plate products, the competition is more cruel. Therefore, in terms of the iron and steel enterprises, how to innovate its marketing strategy, expand sales performance has become the primary problem to solve for the iron and steel enterprises.Based on this background, this paper has studied the marketing strategy of the automobile panel products of A cold rolling company. In the course of the study, firstly, it analyzed the A cold rolling company automobile panel products’ marketing situation from enterprise survey, the market environment, the environment and other aspects of the situation of the enterprise, and focus on the current status of the A cold rolling company automobile plate products marketing. On the basis of this analysis, the main problems of the company in marketing are discussed in depth. At the same time, for these problems, it put forward suggestions for improvement. It stressed the measures should be taken, including to build diversified product management strategies, improve product pricing strategy, strengthen product channel management, perfect channel network, build a professional marketing team, pay attention to incentives and evaluation and other measures.Through the research of this paper, A thorough analysis of the internal and external environment and the situation of the A company has been made, for the enterprise to understand the current market situation, and develop effective marketing strategy, it can provide a reference.