The Research Of Enterprise Crisis Public Relations Strategy In The Digital Media Era

With the increasing trend of global economic integration and the impact of information,the business environment has undergone profound changes.The competition among enterprises is becoming increasingly fierce,and the complexity and instability of the operation are more and more serious.Especially in recent years,the rapid development of the Internet makes the channels of information dissemination more and more diversified,in the event of a crisis,it is easy to be public and public opinion.These growing crisis is a great impact on the normal operation of traditional enterprises.In today's digital media era,the crisis may occur at any time,any place,have a significant impact on enterprises.Especially for some well-known enterprises,as the industry's leading benchmark,media attention and social concern are particularly high.Even if it is just a small mistake is easy to be enlarged,the crisis is imminent,if not properly handled the negative impact is not to be underestimated.The network has become a consumer of a brand or commodity impact,the first source of evaluation,and the rapid spread of information on the network,a short period of time will be able to have a huge influence,the network is increasingly becoming the main front of public relations activities.Therefore,enterprises in the crisis when the public relations only with the characteristics of the times to update and expand in order to better healthy long-term development.In this paper,we have selected more practical cases in recent years to compare and demonstrate.In the preface,the author explains the background of the topic and the research significance of the thesis,and systematically combs and summarizes the theoretical content of the corporate crisis public relations.The first chapter explains the related concepts,introduces the types and causes of the crisis,and discusses the new characteristics of corporate crisis communication and the psychological characteristics of the public in the era of digital media.In the second chapter,the author analyzes the problems and lessons of the process of public relations crisis from the aspects of reaction speed,public relations attitude,internal and external caliber control,public opinion processing and media response.On the basis of comprehensive analysis of theoretical knowledge and positive and negative cases,the third chapter summarizes the corresponding strategies and practical strategies for the development of enterprises.It is believed that the development process of enterprise crisis can be divided into brewing and brewing,Weakening the three stages of the recession,in three different stages,enterprises should be taken to prevent,respond to the aftermath of the crisis-based public relations strategy.