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Enterprise Labor Relations Crisis Analysis And Public Relation Response

Posted on:2010-05-18Degree:MasterType:Thesis
Country:ChinaCandidate:S H SunFull Text:PDF
GTID:2189360275480847Subject:Philosophy of science and technology
Abstract/Summary:PDF Full Text Request
Nowadays,the world economic situation is going through a turbulent period,the world economic crisis caused by subprime crisis of United States has led to the market requirement shrinking.This situation makes the companies have to face more competition,and their economic efficiency has continued to drop.In the influence of this world economic environment,more and more companies have to reduce labor costs,the staff and products to keep their beneficial result and even existence.But relation is a coin with two sides,while the companies take measures to remain their benefits,their employee's benefits will be hurted,and this will bring labor crisis to the company.Now,the studies about company relation is almost about the image of company and the brand construction,so it's very meaningful to do the research about the relation of company and their employees.This article mainly deals with internal public relations'staff study of labor relations.This article give the accordingly public relations strategy and crisis prervention mechanism to the different company labor relation crisis,and this article is based on the theory of public relation and crisis management.This article also analyzed the importance of company labor relation and their key influencing factors.The full artical is divided into five parts.Chapter 1,Company public relations strategy for labor relations research significance,goals, objectives and research methods,data sources and methods in this article are introduced.Chapter 2,This part analysed the relation of the internal public relation,crisis management and the labor relation by analyzing their theory,so as to lay the foundation of the following public relations strategy.Chapter 3,This part will analyse labor relation crisis managegment,and point out the classifications of labor relation.Chapter 4,This part will point out the crisis "Public Relation'tactics from three classifications.Chapter 5,This part will point out the faults of this article.
Keywords/Search Tags:enterprise, staff relations, labor relations, crisis, tactics
PDF Full Text Request
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