Yanbian Ginseng Industry Status Quo And Strategies To Enter The International Market Research

Most of countries work out a strategy of international competition is the needs of times to take part in a battle of international trade in 21century. The Yanbian ginseng is the very representative products in Yanbian agriculture. From a Yanbian political_economic point of view, Yanbian ginseng is more important. The international competitiveness of Yanbian ginseng in international market will have a big impact on Yanbian products market and entire economy.Speak from commercial and successful foundation potentials, such as industry potential, market potential and the product potential…etc., the ginseng industry of Yanbian is very big in the growth potential of the product quantity and popularity etc., but the commercial organizational skill and consciousnesses are too weak, can't make use of the market potential well. So the ginseng industry of Yanbian needs to turn and reflect the oversea market characteristics well with concrete difference of oversea ginseng product, and still need look for international competition strategy that can overcome the price weakness urgently to.To develop the Yanbian ginseng industry, people working on this field have to grasp the point of faced problems, and then work out a strategy of international competition. This research will be analyzed by the inside and outside of the country's data connected with a ginseng industry, that is, production processing consumption Present condition of develop and the situation of international ginseng market. And the China Hong Kong Japan American and Europe's situation of the ginseng market is compared with our's. On analyzing the international competitiveness, basis for competitive strategy will be applied to this research to find out some error. In this way, I have several kinds of research and analysis to develop the Yanbian ginseng industry in the international market.The first, around the ginseng industry of Yanbian development general situation, carried on to the key problem within the ginseng industry development of Yanbian research and put forward the solution.The second, to take Korea as an example from produce, process, circulate, consume, import and export etc. analyzes other ginsengs to produce the ginseng industry development present condition of the country.The third, three kinds of basic competition strategy that MICHAEL E. P O T E R professor put: forward, namely the cost leads the strategy, the difference turns the strategy and points to concentrate the strategic synopsis analysis, put forward in keeping with intemational competition strategy of the ginseng industry of Yanbian.The fourth, in synthesizing the international competition strategy foundation of the related theories, the difference that put forward the ginseng product of Yanbian turn, the ginseng of Yanbian expands information-based etc. of the diversification, and ginseng industry of Yanbian of the international market international competition strategy of the concrete ginseng industry of Yanbian.