Study Of Cultural And Creative Tourism Products

This article studies one kind of tourism product which can promote the tourism scenic area to innovate and to enhance the competitive power of the tourism product-culture creativity tourism product. The text divides into seven parts.The first part is introduction, introduced this article research background, study region, the method, the significance, the innovation and the goal frame, and carries on the analysis to the correlation research, including domestic and foreign cultural creativity industry concept, development, research focal point as well as cultural creativity industry and tourism fusion development. Then found that this tow has displayed the mixture tendency which has proven the research culture creativity tourism product necessity.The second part has studied the cultural creativity tourism product basic question, including the cultural creativity tourism product's defination, the emergency, the character, the types, the effection and the external performance, the aim is to attract peoples' attention.Part three founded this product's model which made up of supplies, demand, the environment and a secondary circle level, they affecting the cultural creativity toursim product productions' development together. This model analyzes 12 function factor which contains 26 category.Part four has choieed the cultural creativity tourism product development pattern and found the industrial settlement theory suits this product. This pattern also becomes part five's guiding ideology.Chapter five is talk about this product's problem and solvation.The sixth part is fundamental research related to region application. This article chooses the Guangzhou center city to take the object of study. The text puts this region to 2 to 5 chapter's theory achievements to carry on the corresponding analysis. Has analyzed the present situation, the overall characteristic and its cultural carrier in the Guangzhou center city culture creativity torusim product basic question. Then has analyzed its function factor. After that, this text found this region product's problem and solvation. Finally this part try to do the planning of Guangzhou center city of this product under the "many industry paragenesis" developing pattern. The aim is enhances Guangzhou tourism product's competitive power.The seventh part is the article summary, contains the research results and the insufficiency.