Sichuan Unicom Packages Based On Revenue Management, Integrated Design And Implementation Of Research,

At present, China Unicom Sichuan Branch (CUSB) doesn't put the object of corporation's yield management and segments of the market in consideration on the management of tariffs. The most important point is that tariffs which CUSB produces are too much excessive on quantity and quality. Consequently, they are difficult to form brand assemble effect. What's more, CUSB is devoid of closed loop manage system and optimize system. This essay establishes in the view of CUSB, discusses the necessity of tariff conformity under the rule of yield management. In addition, this essay makes primary experiments for the design and plan of CUSB's tariff conformity. Its aim is to provide basic information for CUSB's refined marketing, improve clients'cognize to CUSB's productions and charges. Subsequently,establishing tariff brand, improving sell efficiency of CUSB's tariffs, boosting up central competition, improving corporation's yield.This essay firstly introduces the background and significance of the research, along with the research's motive. Secondly, it concludes the developing course of the yield management, explains how much important to actualize the yield management. Thirdly, it combines again the focus theory of the yield management to analysis the manage actuality of CUSB's tariffs, and its existing problems. Fourthly, the essay brings forward the design and actualizing plan of the tariff'conformity for CUSB's tariff management. At last, through summarizing the essay, it discusses the doable research direction in the future.