China's Retail Change: Theory And Practice Research

As the last link of the circulation field, the retailing trade creates values through selling consumers products and services for individuals and families. The retailing trade is not only a basic but a strategic industry in the modern commercial economy. It plays an important role in reducing the trade cost of market operating, which can not be neglected. Starting from the theories of the transition of retailing trade, the thesis discusses the changing course of the Chinese retailing trade since 1978, and clarifies the inevitability of the transition, that is, as the requirement and result of economic development, the transition has its own regularity. Because of the features of transforming economy, there are many problems to be solved during the development of Chinese retailing trade. Therefore, the thesis evaluates the current developing situation of the retailing trade, and focuses the discussion on its influence on the macro-variables such as output value, employment and consumption. By metrological analysis, the author finds that the driving function of the retailing trade on the economic development has not come up to the due degree. Along with the deepening trend of the globalization of economy and trade, on the background of the new development of the world retailing trade, Chinese retailing trade will face many sever challenges as well as new opportunities. Thus in order to propel the better development of the retailing trade, the author tries to put forward concerned valuable policy suggestions, which includes bringing forth new ideas in circulation system and rural market, and developing interlocking operations.The thesis is formed by four chapters. Chapter 1 is the introduction, which mainly introduces the background, main contents, methods and possible creations of the research. Chapter 2 is the theoretical analysis on the transition of the retailing trade, which mainly introduces theories of the transition of retailing trade, and analyzes the changing course and its influential factors of Chinese retailing trade. Chapter 3 is the practical analyses on the development of Chinese retailing trade, which first evaluates the contribution of the retailing trade to the national economy, then analyses the features and current situations of the development of the trade, last, sums up the problems existing in the transition of the trade. Chapter 4 is about blazing new trails in circulation system, interlocking operation and blazing new trails in rural market. In view of the problems analyzed above, and to further the development of the retailing trade, the author brings about policy suggestions from four aspects in this chapter, first, to blaze new trails in circulation system; second, to develop interlocking operations and enhance the efficiency of the management; third, to open up and blaze new trails in the rural market; last, to give proper guidance to the development of the foreign retailing enterprises.