Insurance Company, Sales Management And Training Systems Is Discussed

As the development of national economy and quickening of the world economy integration process, the insurance market has been greatly changing now, as well as after China had been admitted to WTO. To the insurers at home, it has become a concerned issue by insurance companies and academia how to response to competition and buck for development.At present , the researches on sales and training management of insurance companies do not maturate and lots need to be explored. This paper tries to bring some basic theory and method of marketing to analyze the domestic insurance market. By analyzing sales and training management of Haier NewYork life insurance company who keeps ahead in life insurance, to discover gap and borrow experiences in advantage abroad, raise new outline and search solving method, I make a wish to raise sales and training management of domestic insurance companies and promote the development of insurance market.全This paper can be divided into four parts:1.The purpose and significance of researching Haier NewYork life insurance companyFrom 1979 on, the domestic insurance industry recovered and the insurance market developed fast and soon flourish. Now , the domestic insurance companies as the main body and insurers home and abroad meet in as well as severe competitions between large numbers of insurance companies have formed the market structure.Nowadays, sales and training management of most insurance companies is not in good condition .People are unoptimistic to lots of problems about the sales of this industry, whose sales management is simple and unintensivism, training exists on the surface with low connotation value , unenlightened competition instrument and method, poor industry service. All of this restricts the development of insurance industry. How to get victory in the fierce competition? Specialization has been even more focused on than ever. Only on the basis of inner management and specialization, can the industry provide better specialized service.2.The introduction and analysis of sales management and training system of the domestic insurance companies.The sales management and training system of domestic insurance company developed as the development of Chinese life insurance industry. Its advantage is in the person of morning meeting and activities quantity management. But it does not attach importance to the quality of recruitment ,which led to different qualities of all the staff and is lack of the normative, Tightness and scientificaalness of management , paying no attention to the custom requirement. All these factors badly restrict the further development of domestic insurance companies.3.The case study on sales management and training system of Haier NewYork life insurance companyAs the representative of foreign capital insurance company , Haier NewYork life insurance company specialize in its sales management and training system, that is the GOLD SYSTEM. GOLD SYSTEM are all the principles and guidelines that cover all the management of agencies. This paper introduces in detail the core idea of Haier NewYork life insurance companies'training system——NBS(Sale model according to the custom requirement ),and the idiographic application of NBS sale model in specialized finance service.4.Comparison analysis and revelation between sales management and training system of domestic insurance companies and Haier NewYork life insurance company.There are obvious differences between the idea, process and way of carrying into execution between domestic insurance companies and Haier NewYork life insurance company. The future competition is the competition of specialization, is the competition of raising service quality in all aspects. Above all, the competition in the future in life insurance needs to raise the inner service quality. The Controllable criterion of establishment of inner service and the establishment of sales management and training system according to the requirement of agencies and market are most important. Secondly, maintain the service quality on the basis of raising it. Quality is the criterion of measuring and judging the service quality. Service is the headspring of quality. Service comes from management. Management comes from details .details comes from criterion. The criterion of quantizing, making sure the exactness of management and efficient management of time are the most step of maintaining quality.In a word, the tendency of the competition between life insurance companies home and abroad has become more and more fierce. Only realizing creativity of all aspects, updating management idea, can we grow core competencies. Only then can we be answerable for a competition and beg a development.