Chengdu Software Industry Outward Development Problems

Digital, network and intelligence are the general orientation of the electronics and IT industries, as the core of which, Software industry is and will be repeatedly and tremendously influenced by the global striding development. The world-known software giants are flocking to China to invest and develop new market. In the fierce competition, however, Chinese software industry lays behind. In the hinterland, Chengdu should make more efforts to position a sound model, so as to earn a place in the rapid-growing international market of the electronics and IT industries, and the strategic target hereon is focused on boosting the international development of the local software industry.Chengdu possesses strong info channel, advantageous hi-tech industrial base, active governmental support, abundant talents and favorable habitation, while fails in its tangible incentive policies, governmental procedures, industrial integration, capital market, intellectual protection, outsourcing services and social trust system, result in small exportation, shrinking industrial strength, lack of innovation and effective transfer, scarce application in traditional fields. Analyzing the out-going status of Chengdu software industry, the author produces a solution for the government and the enterprises.To conquer the problems in terms of the software out-going development, Chengdu government should carry out the announced policies and optimize the policy effectiveness, guide the industrial investment, boost the industry integration and accumulate professional experiences, encourage innovation and technical transfer, sensibly learn from the overseas model, regulate the establishment and management of the industrial zone to exploit operating shared resources, waken the capital market, cultivate and improve international talents availability and services, build exhibition and advertising platform, recommend the products in the mass provincial even national regions. Simultaneously, the enterprises should choose suitable operational model, strengthen R&D and technical transfer, enhance process management and overseas market development, boost international communication and cooperation, exert advantages to speed up local resource integration to promote comprehensive competitiveness, brighten the corporate international reputation and marketing strength. Moreover, cooperation between government and enterprises to build dynamic system of policies and proposals, cultivate an international brand, will lead to another troubleshooting solution. Additionally, a just, reasonable and operational cooperation model and business development system for software outsourcing could make it possible for the government and the software enterprises to optimize the bilateral or multilateral game in the less normative competition environment, which contributes to impulse the international development process of Chengdu software industry.