Marketing Strategies Of Tech Access In Middle East&North Africa Markets

In many Middle East and North African countries, we have observed an incredible growth in the Information and Communication Technology(ICT) industry. Many of the economic, institutional and environmental factors have contributed in the growth of this sector in the region.This research basically suggests marketing strategies for Tech Access(TA), a leading value added ICT distributor operating in MENA region for more than 15 years, to increase its sales and market share. This paper examines the current status of Tech Access to determine measurable financial and marketing objectives. In this research, I have analyzed the market and competitors as well as the strengths and weaknesses of Tech Access. The in-depth market analysis helps Tech Access to determine its primary and secondary target markets. It would also help the company to determine whether or not product development is required. Careful analysis of the company's internal resources as well as its external environment helps Tech Access to find opportunities and prevent threats. The marketing objectives of Tech Access are clearly defined. Tactical marketing programs including product, pricing, distribution, and promotion tactics are planned to achieve the objectives of this strategy.