Henan Cigarette Brand Strategy After The Merger And Reorganization

Chinese tobacco vocation have adopted the system of "monopoly management,united administration"since it practiced monopoly from 1983,The economic effects puts up for successive years and continuously, but owing to Chinese tobacco vocation which adopted the mode of integrating government administration with erterprise have followed the model of state administration of "unified leadership, grade administration ",the over - position corpus inside the for this reason vocation stand up like a forest, producing to spread with management, running short the competition ability of the whole, versusing with this should, the cigarette brand also exsits brand more.Join along with China the WTO combine to become the《tobacco grasp frame convention》makes a contract the country, further openning to constitute the substantial threatenning to the evolution of the local tobacco vocation. Into since 21 centuries, Chinese tobacco vocation gradually the competition that complete descended by planned economy break to change direction the monopsony camp bottom, turn the progress to facilitate gradually along with the action, the local tobacco action competition structure and form took place the new chance, the same time, pass the pass the small curing the kd, support the excellent supporting strong, push the multiform undertaking an annex reorganize, putting into practice《cigarette product 100 card number table》, carry out the new cigarette sorts the standard, the quicken" two more than tenses" point cigarette industry undertaking grows the sequential measure in etc. with the point an excellent brand, local tobacco vocation the whole real strenght is obvious to strengthen, the point brand grows to become the undertaking can exist with the strong the factor of key.Through sequential annex reconfiguration, the current river south inside smoke has become the size output before domestic rank depend one corporate entry, but long-term history in result from with the reason of the humanities, the undertaking develops the twist of the key orders, versusing the integration of the current brand and operating the adjustment of the mode to the production to affect the further jack of the core competencies of undertaking all and directly.Walk more along with the road of the local vocation brand integration dint an evolution for of further enlargement, local area brand more narrow. Though in the last few years of evolution first step backlog certain real strenght, compare with local big business to still exsits bigger gap, concentrates to express at the performance of size with single a the minority on the indicator.Therefore, descend strongly the spirit works hard to create a to two rivers south inside smoke own" million" tobacco brand, develop the principle of utility maximization well, grow the brand market.This text is after looking back the Chinese tobacco to replace with the history that river south tobacco industry develop, earnest research undertaking annex reconfiguration in front and back brand of change of fixed cost, analyze the local cigarette the production the undertaking and action data well, consider cigarette product of characteristics with consume the regulation, join together the oneself characteristics, make use of SWOT theories analysis study river south inside smoke versus in other tobacco undertaking of advantage, bad situation, research analysis brand integration to the undertaking the impact that develop, put forward in new the big structure and form that a round vocations compete nextly, should at in keeping withly river south the big brand strategy planning making that smoke develop next, subdivide the action with the strategy taste, the point grows the brand of key, enhancing the inside quality in product, Uni-President Enterprise Corp. culture with brand culture, create the core competencies of undertaking, realizes with the period undertaking strategy heading.